{"title":"Founder Essentials","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eMinimal products for people building companies, products and ideas.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuilding something from nothing.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"founder-cap-001","title":"FOUNDER. Cap 001","description":"\n        \u003cp\u003eBuilt for founders.\u003c\/p\u003e\u003cp\u003eMinimal by design.\u003c\/p\u003e\u003cp\u003eMade for people who build instead of talk.\u003c\/p\u003e\u003cp\u003ePremium embroidered dad cap.\u003c\/p\u003e\u003cp\u003eOne size fits most.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIntroducing the classic dad cap, a timeless accessory crafted for both style and comfort. Made from 100% cotton (Green Camo variant: 65% polyester \/ 35% cotton), this cap offers a soft and breathable feel that's perfect for all-day wear. Its unstructured design and low-profile fit give it a laid-back vibe, while the antique brass buckle closure adds a touch of vintage charm. The matching undervisor and four-row stitching on the visor provide subtle yet stylish details. With six panels and a Permacurv® visor, this cap offers a perfect blend of durability and classic aesthetics.\u003c\/p\u003e\u003cp\u003e.: 100% cotton (Green Camo is 65% polyester, 35% cotton)\u003c\/p\u003e\u003cp\u003e.: Closure: Self-fabric hideaway strap with antique brass buckle and grommet\u003c\/p\u003e\u003cp\u003e.: Sewn-in label\u003c\/p\u003e\u003cp\u003e.: Brand sticker on the visor\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"One size \/ Black","offer_id":60071662813518,"sku":"13154061541496481867","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/9519\/2142\/files\/6180813504522891474_2048.jpg?v=1783515175"},{"product_id":"founder-hoodie-001","title":"FOUNDER. Hoodie 001","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px;\"\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eS\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eM\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eL\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eXL\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e2XL\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e \u003cspan style=\"color: rgb(82, 82, 82);\"\u003eBody Length, in\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e27.50\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e28.50\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e29.50\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e30.50\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; 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font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e25.50\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e26.75\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e28.00\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd data-row=\"4\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003eSleeve Length (From Center Back), in\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"4\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e36.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"4\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e37.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"4\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e38.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"4\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e39.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"4\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e40.00\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilt for founders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMinimal by design.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMade for people who build instead of talk.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePremium heavyweight hoodie.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSoft inside.\u003c\/p\u003e\u003cp\u003eStructured outside.\u003c\/p\u003e\u003cp\u003eMade to be worn during long build sessions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned by Founder Lab.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis heavyweight hooded sweatshirt is made for founders, founders-at-heart, and anyone building quietly but with conviction. The clean, bold “FOUNDER.” chest print reads like a quiet declaration — confident, simple, and unshowy. The boxy silhouette and drop shoulders give a relaxed, contemporary feel that layers easily over tees during late-night work sessions or weekend coffee runs. The double-layer hood adds warmth when walking between meetings or pacing the room while sketching the next feature. Subtle blind-stitch seams keep the look minimal so the message stands out. Wear it to coworking sprints, pitch prep nights, or casual investor meetups — it fits the rhythm of making, iterating, and launching.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 70\/30 ring-spun cotton\/poly fleece for warmth and lasting comfort\u003c\/p\u003e\u003cp\u003e- Boxy fit with drop shoulders for a modern, relaxed silhouette\u003c\/p\u003e\u003cp\u003e- Double-layer, one-piece hood for extra warmth without a drawcord\u003c\/p\u003e\u003cp\u003e- Blind stitch seams and tear-away label for a clean, minimal finish\u003c\/p\u003e\u003cp\u003e- 10 oz. midweight fabric with 100% cotton face yarn for soft hand-feel\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":60072712208718,"sku":"45199591876507461101","price":99.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":60072712241486,"sku":"25139291979058623626","price":99.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":60072712274254,"sku":"22669696769807580809","price":99.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":60072712307022,"sku":"70515710605313550768","price":99.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":60072712339790,"sku":"88060592729468334455","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/9519\/2142\/files\/16874363729364184163_2048.jpg?v=1783520974"},{"product_id":"founder-tee-001","title":"FOUNDER. Tee 001","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px;\"\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eXS\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eS\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eM\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eL\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eXL\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e2XL\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"1\" style=\"padding: 10px; font-size: 15px; font-weight: 500;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e3XL\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e \u003cspan style=\"color: rgb(82, 82, 82);\"\u003eWidth, in\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e16.50\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e18.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"2\" style=\"word-break: break-word; 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border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003eLength, in\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e27.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e28.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e29.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e30.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e31.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e32.00\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd data-row=\"3\" style=\"word-break: break-word; border-top: 1px solid rgb(237, 237, 237); font-size: 15px; padding: 10px;\"\u003e\u003cspan style=\"color: rgb(82, 82, 82);\"\u003e33.00\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilt for founders, builders, and anyone creating instead of consuming.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe clean \"FOUNDER.\" chest print is a quiet statement. Minimal by design and made to be worn every day, whether you're building a startup, shipping products, or working late on your next idea.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery product sold helps fund real e-commerce experiments. Everything we learn becomes open knowledge.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• Premium heavyweight cotton\u003c\/p\u003e\u003cp\u003e• Relaxed unisex fit\u003c\/p\u003e\u003cp\u003e• Soft, durable fabric for everyday wear\u003c\/p\u003e\u003cp\u003e• Minimal chest print\u003c\/p\u003e\u003cp\u003e• Designed for founders\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis lightweight, USA-made jersey tee feels like a quiet morning: soft, breathable, and ready to move with you. The clean retail silhouette and tear-away label keep distractions away so the shirt becomes a canvas for whatever your day brings — layering under a flannel for coffee runs, worn solo on warm afternoons, or tucked into jeans for a weekend errand loop. The hand is smooth from Airlume combed cotton, and the structured side seams and shoulder tape mean it keeps its shape through repeat wear. It’s simple, honest apparel that slips into an active, thoughtful wardrobe and stays out of the way while you do life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz)\u003c\/p\u003e\u003cp\u003e- Retail fit with side seams for structured shape\u003c\/p\u003e\u003cp\u003e- Self fabric shoulder tape prevents stretching\u003c\/p\u003e\u003cp\u003e- Tear-away label for comfort\u003c\/p\u003e\u003cp\u003e- Made in the USA with imported fabric\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Machine wash: cold (max 30C or 90F)\u003c\/p\u003e\u003cp\u003e- Non-chlorine: bleach as needed\u003c\/p\u003e\u003cp\u003e- Tumble dry: no heat\u003c\/p\u003e\u003cp\u003e- Iron, steam or dry: low heat\u003c\/p\u003e\u003cp\u003e- Do not dryclean\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Solid Black Blend \/ XS","offer_id":60073007087950,"sku":"21290396850816114705","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Solid Black Blend \/ S","offer_id":60073007120718,"sku":"26269259641306128085","price":39.99,"currency_code":"USD","in_stock":false},{"title":"White \/ L","offer_id":60073007153486,"sku":"60171099726303788529","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Solid Black Blend \/ XL","offer_id":60073007186254,"sku":"81087703577990213934","price":39.99,"currency_code":"USD","in_stock":false},{"title":"Solid Black Blend \/ 3XL","offer_id":60073007219022,"sku":"38751195373044872256","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/9519\/2142\/files\/12925798148306702986_2048.jpg?v=1783514705"},{"product_id":"founder-beanie-minimal-black-knit-hat","title":"Founder Beanie — Minimal Black Knit Hat","description":"\u003cp\u003eBuilt for founders who keep building, no matter the season.\u003c\/p\u003e\u003cp\u003eThe clean FOUNDER. front print makes a quiet statement without trying too hard. Warm, comfortable, and easy to pair with any outfit, this beanie is designed for entrepreneurs, creators, and builders who value simplicity over attention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft knit construction\u003c\/li\u003e\n\u003cli\u003eComfortable everyday fit\u003c\/li\u003e\n\u003cli\u003eMinimal FOUNDER. front print\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003eMade for founders, builders, and creators\u003c\/li\u003e\n\u003cli\u003eHalf recycled polyester, half acrylic blend for softness with eco-conscious fibers.\u003c\/li\u003e\n\u003cli\u003eDouble-layer ribbed knit for extra warmth and structure.\u003c\/li\u003e\n\u003cli\u003eCuffed design highlights the embroidered detail.\u003c\/li\u003e\n\u003cli\u003eNeutral, minimalist embroidery that pairs with everyday outfits.\u003c\/li\u003e\n\u003cli\u003eDurable construction sourced from trusted blank supplier.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA snug, ribbed knit beanie that feels like a quiet nod to late-night work sessions and dawn‑bright brainstorms. The deep cuff frames simple, embroidered text—clean, confident, and low-key—so it sits easily with minimalist wardrobes and startup culture alike. The double-layer knit wraps your ears in warmth while remaining lightweight enough for city commutes, coffee runs, and weekend hustles. Wear it on brisk mornings, at networking meetups, or when you need a small, steady reminder of who you are and what you’re building.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"One size \/ Black","offer_id":60074447601998,"sku":"26423931887528649348","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/9519\/2142\/files\/13378395274963696280_2048.jpg?v=1783521680"}],"url":"https:\/\/founder.atomfoundry.dev\/collections\/caps.oembed","provider":"FOUNDER LAB","version":"1.0","type":"link"}